The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an an integral part of traditional marketing and business. However lately it seems to me that the subject of funnels being used to promote Internet business is appearing all over the internet.
It is evident that many are eager to learn more about this idea and how they could use it to improve their online business marketing strategies. Read on to learn more about how to use the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. For this marketing concept, the use of funnel is to visually define the sales process from the beginning to its end. Because it uses a wide entry way for potential customers "Unqualified prospects" at the top, and an even smaller opening to convert sales at the bottom the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel are those people we might consider to be "unqualified prospects" These are people who could need your services or products however, you've not yet contacted them. There will be a lot of offers and sales activities later and you'll have people who've purchased your product/service.
A lead generation funnel's effectiveness is also due to the capability to monitor the activities of your customers at various stages of the expanded sales process. It's possible to forecast the number potential customers using the sales funnel, by knowing the numbers of prospects who are qualified at each stage of the process.
A sales funnel will aid you in determining where your sales process is failing or successful or if your marketing campaign is not getting enough prospects. This information will allow you to determine which areas to concentrate your efforts to help achieve your marketing goals. It's used to measure and control the process of selling of customers.
The Sales Funnel Top Front The Sales Funnel Front End
Your sales funnel's top is your most active and most crucial part of your sales process. It is constantly tested. There are literally no end of front-end ideas. Your imagination and your resources are the only limitations.
The main purpose of the front end will be to pull in prospective clients and convert them into buyers further down the sales funnel.
If a potential customer opts in or subscribes to the product or service you provide and is "qualified". This is when the prospect or "Unqualified Lead" is qualified. This is because they have taken an action that indicates that they may be interested in purchasing your products or services.
To make your front-end effective it is essential to direct targeted traffic to your blog, website or squeeze page blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting forums, and many other sources are among the most efficient methods and sources.
There are many methods to "qualify" one of them,"qualify" the "Unqualified prospect". One of the best methods to determine the quality of prospects is by creating an online squeeze page. It allows you to offer something of value related to your product which people can get for free, or at a significantly reduced price in exchange for their email address and name. You can choose from newsletters and related reports and videos and e-mail courses.
We can see that the front-end of your sales funnel is the place where people are drawn to your sales funnel. What about the back end?
The Bottom or Back-End of the Funnel
The back-end (or bottom) of the sales channel is where the bulk of sales and profits occur. You will usually find the higher-priced products there. They are generally relevant to the same niche however they are delivered in different formats, such as audio, video, live interaction or private consult.
The primary difference between the front-end and the back-end is the kind of client as well as the cost of the product or services that are provided.
It is true that only a tiny percentage, perhaps 1 to 2 percent of the total number of people entering your front-end will be able to make it into your back-end. Because a few people will invest more, that's fine.
It is evident that, although front-end products and services may be priced at less than $100, back-end items and services are typically priced in the 100s or 1000's. The back or bottom of the sales funnel is your main source of revenue for an Internet company. This is also the most reliable part of this selling process.
The sales funnel can be as complex or simple as you want it to be, so long you have the proper resources and creativity.
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